At their core, their mission is to brew the beer they want to drink regularly, a beer that you can sit down with and have multiple pints with friends. They firmly believe beer should be fun and shouldn’t be taken too seriously, therefore, I created a fun and whimsical logo that captures their beliefs. I leaned into the circus themes instated in the brand and envisioned a trademark that puts a smile on your face no matter the mode. By using the Big Top Circus influences, I enforced an identity, unlike any other brewing company.