Lauritzen Gardens is a 100-acre public garden nestled in South Omaha, Nebraska—an urban sanctuary that blends natural beauty with purpose. Home to a rich collection of themed gardens, educational experiences, and conservation efforts, it offers a space where nature and community thrive in harmony. In reimagining Lauritzen’s identity, my goal was to modernize its vision for continuous growth while honoring its foundational mission. I developed a geometric floral pattern as the core of the visual rebrand—an elegant, nature-inspired design that reflects the garden’s timeless beauty. This updated aesthetic invites visitors into a serene world of inspiration, discovery, and natural wonder.