Bigelow Tea is a family-owned American tea company that emphasizes quality, sustainability, and community-oriented values. My goal was to modernize the company's packaging for newer audiences while staying true to the brand's authenticity and core values for returning customers. By adopting an illustrative style for the packaging, I developed a refined system that highlights the key ingredients. This illustrative approach also lends a sense of warmth and familiarity, creating a cozy experience that invites customers to return.